BT LONDON LIVE TRAFALGAR SQUARE29 AUGUST – 9 SEPTEMBER 2012EXCITING, FREE DAYS OUT DURING THE LONDON 2012 PARALYMPIC GAMES.GIANT SCREEN SPORTING ACTION EVERY DAY IN ICONIC LONDON LOCATION11AM TO 10PM WITH FUN-FILLED, HAVE-A-GO-SPORTS & EXCITING CULTURAL PERFORMANCESPARALYMPICSGB MEDALLISTS - ON-STAGE APPEARANCES
BT London Live is set to transform one of London’s most iconic landmarks, Trafalgar Square, into the destination to enjoy the London 2012 Paralympic Games. It will be a wonderful, FREE day out for fun with all the family including Have-A-Go-sports activities, music showcases and live cultural performances, every day from 29 August and 9 September between 11am to 10pm. Visitors to BT London Live Trafalgar Square will also be able to watch all the London 2012 Paralympic sporting action beamed in live, courtesy of Channel 4, the official Paralympic broadcaster, on a giant, 60m² state-of-the-art screen and will get the chance to see the on-stage appearances from the ParalympicsGB medallists.
BT London Live Trafalgar Square operates a first-come, first-served entry system with no ticket required, subject to capacity.
Live Music continues to be a part of the BT London Live experience during the Paralympic Games, with performances taking place at 1:00pm and 7:00pm every day from deaf and disabled artists including Denise Leigh, Lizzie Emeh, Signmark and Heavy Load. Other artists include The Beat, Geno Washington and the Ram Jam Band, the Fabulous Lounge Swingers, Space Ships Are Cool, London Calling and songs from the hit musical, Reasons To Be Cheerful. Absolute Radio (official national radio station of BT London Live) and Magic 105.4 (official London radio station of BT London Live) will be on board to broadcast live from the event and to present the Paralympics GB medallists on-stage every evening
Aspiring athletes, disabled and non-disabled, alike, will be able to experience and try out a range of Paralympic sports including Sitting Volleyball, Judo, Athletics Wheelchair Basketball and Wheelchair Tennis on the Have-a-Go Sports Court in what will be one of the world’s most iconic sporting venues for the 12 days of the Games. All equipment needed for each sport will be provided. There will also be free Table Tennis on offer around the Square.
The Mayor of London Boris Johnson said: "There is an incredible buzz around the Paralympic Games with justifiably high expectations about our fine athletes"" medal prospects. With on screen action, great entertainment and have a go sports to try, BT London Live will be a terrific opportunity to feel a part of the action right in the heart of the capital and an exciting highlight of our Paralympic celebrations.""
David James, Marketing Director for BT Retail, said “The atmosphere at BT London Live in Hyde Park and Victoria Park was fantastic, with thousands of people cheering Team GB onto victory. As the official communications services partner for the London 2012 Paralympic Games, we’re proud to be bringing people together to cheer on ParalympicsGB, so head down to Trafalgar Square to catch all the action.”
Ade Adepitan, BT Ambassador and Paralympian, said “I am hugely excited about the Paralympics taking place on home soil. The whole country is getting behind ParalympicsGB – and if you aren’t lucky enough to have tickets to support them in person, BT London Live in Trafalgar Square is the best place to be! BT is bringing thousands of people one step closer to the Games so get down there and cheer our team on.”
Over one million people celebrated the London 2012 Olympic Games at BT London Live Hyde Park and Victoria Park, enjoying a huge range of events and activities including exclusive appearances from Team GB medal-winners, fantastic live music performances plus sports participation and all the sporting action from the Olympic Park beamed onto giant screens every single day, courtesy of the BBC.
BT London Live is a key part of the citywide programme of free cultural events being organised by the Mayor of London to celebrate the London 2012 Games. As well as Have-a-Go sports at BT London Live Trafalgar Square, the Mayor is also urging Londoners to take advantage of his Freesport programme, with around 130 locations across the capital offering opportunities to try out a range of sports for free until 31 October.
Log on to www.btlondonlive.com for full details.
Please note:
Photo images of BT London Live, the event logo and performing artists are available for download at:http://www.ldcommunications.co.uk/press/btlondonlive.aspxUsername: btlondonlivePassword: media
For further information regarding BT London Live please contact:Nas Asghar at LD Communications, E: nas@ldcommunications.co.uk orJane Kearney at LD Communications, E: jane.kearney@ldcommunications.co.uk T: 0207 439 7222
Please send all accreditation requests to, E: BTLondonLive@ldcommunications.co.uk
For other information, please contact:Ben McKnight at the Greater London Authority, E: Ben.McKnight@london.gov.ukT: 020 7983 4071
BT Group Newsroom, T: 020 7356 5369. From outside the UK dial +44 20 7356 5369